College sports’ power conferences — Big Ten, SEC, ACC and Big 12 — have hired a high-profile investigator in professional sports to lead their new governing body that will oversee revenue sharing and NIL contracts.
MLB executive Bryan Seeley has been hired after a months-long search for a CEO to lead the new College Sports Commission, a spokesperson for the power conferences told CBS Sports on Friday. Seeley emerged as the leader in May as the four commissioners, alongside a group of athletic directors, began finalizing plans for implementation of the long-awaited House v. NCAA settlement, which was approved on Friday.
All four power conference commisioners released a joint statement commending Seeley’s hiring.
“Bryan brings unwavering integrity and a wealth of relevant experience to his new role leading the College Sports Commission and working to ensure a smooth implementation of this new system,” the statement read. “We’re grateful to have an individual with his credentials and expertise at the helm, and we look forward to his leadership as we transition into this new era of college sports.”
Seeley has spent the last decade working for MLB, where he is currently the executive vice president of legal and operations. He was hired in September 2014 to lead MLB’s investigation department after a career as a federal prosecutor and an assistant U.S. Attorney for the Department of Justice’s public corruption section.
“Bryan is an exceptional choice to lead the College Sports Commission,” Major League Baseball Commissioner Rob Manfred said. “During his time at MLB, Bryan demonstrated unparalleled integrity, a commitment to fairness, and the ability to navigate complex challenges with precision and care. I have no doubt he will bring the…
..
