The system created to regulate name, image and likeness deals across college sports is facing a reality its architects did not fully anticipate.
A surge of NIL agreements tied to school-affiliated entities — including booster collectives, multimedia partners and apparel companies — is overwhelming the College Sports Commission, college sports’ new clearinghouse, and driving longer review timelines, according to data released Tuesday by the commission. The spike coincided with the January transfer portal window, when thousands of players moved between programs across college football.
“I don’t think the system was designed with this amount of associated deals in mind,” said Bryan Seeley, CEO of the College Sports Commission.
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NIL agreements involving associated entities accounted for 63% of all NIL deals and 78% of their value in January and February. Among power-conference programs, associated deal volume rose 65% compared to November and December, while the average value of those deals increased sharply.
Associated deals require greater scrutiny from investigators under the House settlement reached last year, contributing to longer review times and rising frustration among schools and attorneys overseeing the…
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