NFL schedule: One team volunteered to play on Black Friday annually; why NFL chose Jets-Dolphins for 2023

The upcoming NFL season will feature the first-ever Black Friday game in the history of the league. The day-after-Thanksgiving game will be between AFC East rivals in the New York Jets and Miami Dolphins, but it was a different team who asked to be featured in the historic game.

According to Mike North, the NFL’s vice president of broadcast planning, the Cincinnati Bengals volunteered to play on Black Friday every year and were hoping to make it an NFL tradition — the same way the Dallas Cowboys and Detroit Lions always play at home on Thanksgiving. 

“The Cincinnati Bengals raised their hand, they put their hand up and said we’re interested in Black Friday not just in 2023, but how about as a tradition. We play in Dallas and Detroit on Thanksgiving every year, how about playing in Cincinnati on Black Friday every year?” North said (via Mad Dog Sports Radio).

The NFL did consider a game between the Bengals and Pittsburgh Steelers, which would have been an AFC North showdown, but ended up going in a different direction based on the location of the teams. Since New York is the No. 1 retail market in the country, Amazon noted it would make sense to have a game involving one of the New York teams on a day that is all about shopping.

This offseason, the Jets signed future Hall of Fame quarterback Aaron Rodgers, elevating them to a team everyone will be intrigued by. As a result of adding Rodgers, the number of prime-time games New York was scheduled for increased to five in 2023, including a Week 1 “Monday Night Football” home game. The league is well aware that Rodgers’ presence will enhance viewership of Jets games, so putting them on a holiday made sense.

North said that with Rodgers becoming the quarterback of the Jets, this felt like the right opportunity to showcase the team. It was also a way to keep the divisional games from the day before going. Thanksgiving will feature three…

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